Helping a specialty roaster sell direct with a warmer, premium digital experience.
Volta had built a loyal local following through farmers markets and a small cafe, but their online presence didn't reflect the quality of their product. The website was a basic template with no real brand voice, poor product photography integration, and a clunky checkout that was costing them sales. They needed a digital experience that matched the craft behind every bag.
How do you translate the sensory experience of a specialty roaster into a digital storefront that drives direct sales?
We spent time understanding Volta's sourcing story, roasting process, and what made their customers loyal. Then we designed a brand and e-commerce experience that brought that story to life online.
The new site became Volta's primary revenue channel within weeks. Customers could finally experience the brand online the way they did in person — and the numbers reflected it.