Volta Coffee

Helping a specialty roaster sell direct with a warmer, premium digital experience.

Industry Coffee / E-commerce
Services
Brand Identity Website Design E-commerce
Year 2026
Website View Website
Volta Coffee website homepage
The Situation

Volta had built a loyal local following through farmers markets and a small cafe, but their online presence didn't reflect the quality of their product. The website was a basic template with no real brand voice, poor product photography integration, and a clunky checkout that was costing them sales. They needed a digital experience that matched the craft behind every bag.

The Objective
How do you translate the sensory experience of a specialty roaster into a digital storefront that drives direct sales?
The Approach

We spent time understanding Volta's sourcing story, roasting process, and what made their customers loyal. Then we designed a brand and e-commerce experience that brought that story to life online.

The Work
Volta Coffee website detail Volta Coffee website detail
Logo Mark
V
Volta
Coffee Co.
V
V
V
Color Palette
#1A1A1A
#C8A97E
#F5F0EB
#3D3D3D
#8B7355
Gradients
Typography
Serif — Display
Aa Bb Cc
The quick brown fox jumps
Sans — Body
Aa Bb Cc
The quick brown fox jumps
BUTTON
OUTLINE
SUBTLE
Buttons
Add to Cart
Learn More
Subscribe
View All
Product Card
Ethiopia Sidamo
250g / Whole Bean
$22
Navigation
Volta
Form Fields
Email address
Grind preference
SHOP / SINGLE ORIGIN
V
VOLTA
Single Origin
Ethiopia Yirgacheffe
Bright, floral notes with hints of bergamot and stone fruit. Washed process, 1,850m elevation.
Floral
Bergamot
Stone Fruit
250g
500g
1kg
$22
Add to Cart
9:41
V
VOLTA
BAG
Specialty Roasters
Coffee,
elevated.
EXPLORE ROASTS
Featured
Colombia Huila
Notes of chocolate, caramel
$19
ADD
Home
Shop
Account
Type Specimens
Ag
Georgia / Display / 300
Ag
Inter / Body / 400
VOLTA COFFEE
Inter / UI Labels / 600
Type Scale
36px
24px
18px
14px / 12px / 10px
Packaging Label
V
Volta
ETHIOPIA
YIRGACHEFFE
250g / Whole Bean
Icon Set
Brew
🌱
Origin
📦
Ship
Save
Purchase Flow
Browse  →  Cart  →  Checkout
1
Browse
Ethiopia
$22
Colombia
$19
Guatemala
$21
Kenya AA
$24
Filter by origin, roast level
2
Cart
Ethiopia Yirgacheffe
250g × 1
$22
Colombia Huila
500g × 1
$32
Subtotal
$54
Proceed to Checkout
3
Checkout
Shipping
Full Name
Address
Payment
Card Number
Exp
CVC
Total
$58.50
Place Order
The Result

The new site became Volta's primary revenue channel within weeks. Customers could finally experience the brand online the way they did in person — and the numbers reflected it.

4.1x Increase in online revenue within the first quarter
62% Reduction in cart abandonment rate
5 weeks From kickoff to launch, brand and e-commerce delivered
Ready to sell direct?

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