Kinetic Fitness

Kinetic had built a dedicated community inside their studio, but their digital presence was holding them back. The website was outdated, class schedules were buried, and there was no clear path to sign up for a trial. Prospective members were dropping off before ever stepping through the door.

We studied how Kinetic's members discovered and booked classes, then designed a site that made that journey effortless.

• Developed a bolder, more energetic brand system with dynamic typography and high-contrast colors
• Redesigned the site around class discovery, schedule browsing, and trial signup
• Built prominent membership and trial CTAs throughout every page
• Created a mobile-first schedule view that loads fast and updates in real time
• Designed an instructor showcase to build connection before the first visit

The new site turned Kinetic's online presence into their strongest acquisition channel. Members could discover, book, and commit — all without friction.